July 18, 2011
Dark Pine Foamposite One Sole
Once again, people are concerned with Nike using a blue tint on the rubber outsole of their sneakers. Nike does this to reduce yellowing of the sole but many people don't favor the way it looks on the shoe. There is a picture below of one shoe with alot of internet buzz and hype, which is the
Dark Pine Foamposite One. This is a picture of the sole provided by Kickkspott.
July 14, 2011
Awww Made You Look
Our Friends at Beautiful Nightmare giving us a preview of the beginning phases of an upcoming project entitled.....
THE ELEPHANT IN THE ROOM
(Highlight the text above)
We will be sure to keep you posted as the project unfolds. All I can say for now is the final project will be extremely limited.
Eat What You Like...
July 13, 2011
July 11, 2011
July 08, 2011
HYPE
18-Wale-The Hype-MF via @Eatmykicks
Music inspired after seeing the Yeezy 2 swarm the web.

(An Example of Hype..probably photoshop)
HYPE- 1)To Stimulate, excite, or agitate; 2) To create interest in by flamboyant or dramatic methods; promote or publicize showily; 3) to intensify advertising, promotion, publicity by ingenious or questionable claims, methods; 4) To Trick, Hoopla, Swindle, deception.
At the end of the day we all contribute to the hype from your consumer, blogger, reseller, corporation, retailer, entertainer, etc. It's in the foundation of business/commerce; in order to sell a product it needs to be marketed/promoted. So why do we make a big deal out of "HypeBeast"? Last time I checked it was an online mag HypeBeast.com . But the term HypeBeast carries a negative vibe to it. (no relation to the website).
HypeBeast- " A person that collects clothing, shoes, and accessories for the sole purpose of impressing." - Urban Dictionary
If this definition is correct and you are worrying about impressing someone based on your material things; take the time out to evaluate your priorities. Enjoy life and everything in it, once it's over so are your materials.
Take the Hype for what it is..Promotion. Don't Feed into the Drama and let it define who you are.
Be Yourself, stay Focus.... Eat What You Like.
Music inspired after seeing the Yeezy 2 swarm the web.
(An Example of Hype..probably photoshop)
HYPE- 1)To Stimulate, excite, or agitate; 2) To create interest in by flamboyant or dramatic methods; promote or publicize showily; 3) to intensify advertising, promotion, publicity by ingenious or questionable claims, methods; 4) To Trick, Hoopla, Swindle, deception.
At the end of the day we all contribute to the hype from your consumer, blogger, reseller, corporation, retailer, entertainer, etc. It's in the foundation of business/commerce; in order to sell a product it needs to be marketed/promoted. So why do we make a big deal out of "HypeBeast"? Last time I checked it was an online mag HypeBeast.com . But the term HypeBeast carries a negative vibe to it. (no relation to the website).
HypeBeast- " A person that collects clothing, shoes, and accessories for the sole purpose of impressing." - Urban Dictionary
If this definition is correct and you are worrying about impressing someone based on your material things; take the time out to evaluate your priorities. Enjoy life and everything in it, once it's over so are your materials.
Take the Hype for what it is..Promotion. Don't Feed into the Drama and let it define who you are.
Be Yourself, stay Focus.... Eat What You Like.
July 06, 2011
Bape x ObyO B-Sides: "SUPER APE STAR"
Bape x adidas Originals Superstar 80s - Fall/Winter 2011 'B-Sides' from Highsnobiety on Vimeo.
via- Freshness
AUGUST 13, 2011
July 04, 2011
Air Jordan 3 Black Cement
The Air Jordan 3 'Black Cement' is a favorite by everyone. Releasing in October, (but also hearing Black Friday release) the shoe features a black tumbled leather upper, coexisting with smooth leather near the midsole. This picture was provided by RMK Store. We will try to keep you up-to-date on the release, and we truly hope you cop these beauties.
Bond X Beckham = ObyO Fall/Winter Collection 2011
David Beckham and Undefeated’s James Bond are at it again for the upcoming Adidas Original collab. Honestly my favorite shoes were inspired by these two in last seasons collection Adidas Doley Lux. This is just some of the shoes from the Fall/Winter collection. Just something to look forward from Adidas, the collection will include more shoes, accessories, and apparel.
via: Freshness
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