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July 18, 2011

Dark Pine Foamposite One Sole

Once again, people are concerned with Nike using a blue tint on the rubber outsole of their sneakers. Nike does this to reduce yellowing of the sole but many people don't favor the way it looks on the shoe. There is a picture below of one shoe with alot of internet buzz and hype, which is the Dark Pine Foamposite One. This is a picture of the sole provided by Kickkspott.

July 14, 2011

Awww Made You Look

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Our Friends at Beautiful Nightmare giving us a preview of the beginning phases of an upcoming project entitled.....
THE ELEPHANT IN THE ROOM
(Highlight the text above)
We will be sure to keep you posted as the project unfolds.  All I can say for now is the final project will be extremely limited.

Eat What You Like...

July 13, 2011

In an Absolute World


K-Swiss Signs Kenny Powers


                                   Who's At Fault?

July 11, 2011

July 08, 2011

HYPE

18-Wale-The Hype-MF via @Eatmykicks

Music inspired after seeing the Yeezy 2 swarm the web.

Nike Air Yeezy 2 (2)
                                                           (An Example of Hype..probably photoshop)

HYPE- 1)To Stimulate, excite, or agitate; 2) To create interest in by flamboyant or dramatic methods; promote or publicize showily; 3) to intensify advertising, promotion, publicity by ingenious or questionable claims, methods; 4) To Trick, Hoopla, Swindle, deception.

At the end of the day we all contribute to the hype from your consumer, blogger, reseller, corporation, retailer, entertainer, etc.  It's in the foundation of business/commerce; in order to sell a product it needs to be marketed/promoted. So why do we make a big deal out of "HypeBeast"? Last time I checked it was an online mag HypeBeast.com . But the term HypeBeast carries a negative vibe to it. (no relation to the website).

HypeBeast- " A person that collects clothing, shoes, and accessories for the sole purpose of impressing." - Urban Dictionary

If this definition is correct and you are worrying about impressing someone based on your material things; take the time out to evaluate your priorities. Enjoy life and everything in it, once it's over so are your materials.

Take the Hype for what it is..Promotion. Don't Feed into the Drama and let it define who you are.

Be Yourself, stay Focus.... Eat What You Like.

July 04, 2011

Air Jordan 3 Black Cement


The Air Jordan 3 'Black Cement' is a favorite by everyone. Releasing in October, (but also hearing Black Friday release) the shoe features a black tumbled leather upper, coexisting with smooth leather near the midsole. This picture was provided by RMK Store. We will try to keep you up-to-date on the release, and we truly hope you cop these beauties.

4th of July



            INDEPENDENCE DAY
Air Jordan V (5) Retro   Independence Day | Release Reminder + Store List

Bond X Beckham = ObyO Fall/Winter Collection 2011

adidas Originals by David Beckham/Design J. Bond – Fall/Winter 2011 Collection | Preview
adidas Originals by David Beckham/Design J. Bond – Fall/Winter 2011 Collection | Preview
adidas Originals x David Beckham by James Bond – Fall/Winter 2011 Collection Lookbook

 David Beckham and Undefeated’s  are at it again for the upcoming Adidas Original collab. Honestly my favorite shoes were inspired by these two in last seasons collection Adidas Doley Lux. This is just some of the shoes from the Fall/Winter collection. Just something to look forward from Adidas, the collection will include more shoes, accessories, and apparel.
via: Freshness

The Future of Nike



The Pursuit of Excellence