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July 08, 2011

HYPE

18-Wale-The Hype-MF via @Eatmykicks

Music inspired after seeing the Yeezy 2 swarm the web.

Nike Air Yeezy 2 (2)
                                                           (An Example of Hype..probably photoshop)

HYPE- 1)To Stimulate, excite, or agitate; 2) To create interest in by flamboyant or dramatic methods; promote or publicize showily; 3) to intensify advertising, promotion, publicity by ingenious or questionable claims, methods; 4) To Trick, Hoopla, Swindle, deception.

At the end of the day we all contribute to the hype from your consumer, blogger, reseller, corporation, retailer, entertainer, etc.  It's in the foundation of business/commerce; in order to sell a product it needs to be marketed/promoted. So why do we make a big deal out of "HypeBeast"? Last time I checked it was an online mag HypeBeast.com . But the term HypeBeast carries a negative vibe to it. (no relation to the website).

HypeBeast- " A person that collects clothing, shoes, and accessories for the sole purpose of impressing." - Urban Dictionary

If this definition is correct and you are worrying about impressing someone based on your material things; take the time out to evaluate your priorities. Enjoy life and everything in it, once it's over so are your materials.

Take the Hype for what it is..Promotion. Don't Feed into the Drama and let it define who you are.

Be Yourself, stay Focus.... Eat What You Like.

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